- 0484-2463825, 2466066, 2461933
- College Code:
A passionate academician he has an experience of over 27 years of which 9 has been in teaching and the rest in Industry. Over the years he has been an advertising and market research consultant for numerous national corporates like Federal Bank, Bata, Henko, Eveready, ICI, Bakers, TVS, AVT among others. As a brand consultant he did the promotion activities for his clients as well as set up the marketing systems including salesforce and distributors for many of them. Not surprisingly his areas of interest are promotions and branding.
PhD, (Ongoing) in Branding at APJ Abdul Kalam Technological University
MBA, School of Management Studies, Cochin University of Science & Technology, IIIrd rank
BSc Physics, St Thomas College, Thrissur
Publications
Nimal CN (2004), Ethics & Social Responsibility in Advertising, Advertising Express, ICFAI University Press, September 2004
Nimal CN (2005), Quality management in advertising agencies in a compilation Advertising Agencies by ICFAI University Press
Dr.Pradeep Kumar C, Nimal CN, Renjith KR (2019), A Study on Factors Influencing Employees on Adoption of Digital Transformation Initiation by Employers, International Journal of Business Analytics and Intelligence, Vol 7, Issue 2, pp 11-18.
Nimal CN (2020), Ancient Rishis, Modern Science & Brahman, Sadvidya: Journal of Research in Sanskrit, pp 18-27.
Dr.Pradeep Kumar C, Nimal CN, Renjith KR (2021), Study on factors influencing effectiveness of learning during Covid 19, Turkish Journal of Computer and Mathematics Education, Vol. 12, No.12, pp. 1951-1959
Aditi Namboodiripad, Nimal CN (2021), Predicting the Timeline for Earth Achieving Kardashev Scale Type 1 Status, Journal of Science & Technology, Vol6, Issue1, pp 148-152
Nimal CN, Niyati Namboodiripad (2022) Sri Lanka Economics Crisis-The Symptoms ,Causes and Possible Cures, International Journal of Business Ethics in Developing Economies, 11(2), pp 12-19
Nimal CN, Manju M Mathew (2023), Building a Brand: A Social Interaction Perspective, International Journal For Multidisciplinary Research (IJFMR), Vol 5, Issue 4, pp 1-7
Dr. Anitha Thomas, Nimal CN (2023), Mapping the Challenges and Aspirations of MSMEs in Kerala for Building Growth Strategies, Journal of Rural and Industrial Development, 11(1), pp 1-9
Dr. Anitha Thomas, Nimal CN (2023), Construct of Educational Architecture with Reference to Ancient India, Bulletin for Technology & History Journal, Vol 23, Issue 12, pp 241-252
Dr. Pradeep Kumar C, Nimal CN Dr. Neenu Wilson (2023), Artificial Intelligence Applications in Strategic Human Resource Management, in Srivastava, Goel eds., Transforming Business Decision Making with Artificial Intelligence, pp 1-28
Nimal CN, Manju Mathew (2023), ChatGPT, Bloom’s Taxonomy and Future of Management Education, paper presented in International Conference Future of Work: Recent Innovations in Management, Science, Engineering & Technology, Jai Bharat College, Ernakulam pp 97-104
Dr. UV Somayajulu, Nimal CN (2024), Learnings from Shri Adi Shankara’s Life: A Management Perspective, International Journal of Scientific Research in Engineering & Management Vol 8, Issue 5.pp. 1-12
Nimal CN, Niyati Namboodiripad (2024), Story telling as a method of teaching management ethics: An Ancient Indian Perspective, Mukt Shabd Journal, Volume 13, Issue 3, pp 200-212
"The Murder of A God" novel co-authored with Dr.KV Arun and published by SNAB Publications, New Delhi, 2012
"The Null Hypothesis" novel co-authored with Dr.KV Arun and published by Smashwords, 2013
Seminars/Presentations
“Advertising as a means of communication” at ‘Media and Society” a UGC Sponsored State level seminar conducted at St.Teresa’s College, Ernakulam, 1999
“Creativity and Copywriting” at seminar on Communication at Bharat Mata College, Thrikkakara
“New Trends in Advertising” at “Communication in the New Millennium” organised by Symbiosis Institute of Management, Pune, December 2000 at Kochi
“Brand Building” in seminar on Advertising conducted at SCMS, Kochi.
“Event Management as part of PR” at Integrated Marketing Communications Seminar, ICFAI.
Presentation Skills Workshop at K3A seminar, Kochi.
“Advertising & Brand Building in practice” at Manipal University, Karnataka
“Trends in Brand Building” NGP College, Coimbatore
“Distribution Management: FMCG Food Category” PSG Arts & Science College, Coimbatore
“Integrating E-Business” at National Conference on E-Business, GRG Institute, Coimbatore
“Advertising in practice”, Vidyamitram Lecture Series, Amrita Institute, Cochin
“Preparing & Delivering Effective Presentations”, KR Digital Tech Ed, October 21, 2021
Was in charge of the advertising for Federal Bank when it became the biggest traditional private sector bank in India
Was in charge of advertising of Paragon chappals when it became the number one chappal brand in India
Was in charge of the brand building of Bakers Products when it became the number two baking product brand in India.
Setting up e-portal BigShopIn, Coimbatore
Courses/Workshops
Diploma in Journalism at Mysore University, Manasagangotri, Mysore, 1989
Ten day workshop on Marketing Research conducted by TN Sofres MODE at Rowing Club, Kolkata, 1993
Three day workshop on Media conducted by Mudra DDB at Sariska, Rajasthan, 2000
Two day workshop on Marketing Research at TKM Institute of Management, Kollam, 2002
One week workshop on Data Analysis at IIM, Kozhikode, May 2007
Digital Marketing Basics by Digital Deepak, 2017
Fundamentals of Digital Marketing by Google Digital Garage, 2020
Google Analytics for Beginners by Google Analytics Academy, 2020
5-day online Skill Development Programme on Data Management and Analysis using Excel, Star Foundation, May 25th to 30th, 2020
Online Skill Development Programme on Ethical Aspects of Social and Behavioural Research, Star Foundation, June 28, 2020.
5-day FDP on Trends and Challenges in Digital Business Innovation JBS, Jawaharlal College of Engineering & Technology, Palakkad, 26th to 30th July, 2021.
5-day FDP on Inculcating Universal Human Values in Technical Education organized by AICTE, 11th to 15th September, 2023
Consultancy
Product test for Henko Washing Powder and Zymo detergent cake
Feasibility study for Diprivan, an general anaesthetic drug of ICI.
Location selection for Adayar Bakery’s new outlet
Concept test for Sterling Resorts to fix terms and conditions
Psephology for Assembly elections in UP, MP, HP in collaboration with the Week magazine.
All Kerala study for Mathrubhumi to redesign the content of Grihalakshmi Women’s magazine
Focus Groups for consumer perception of Jayalakshmi Silks, Kochi.
Dealer perception study for Vaidyaratnam Oushadhasala, Thrissur.
Focus Groups for pre-testing concept and deciding models for Henko Stain Champion Malayalam TVC.
Study to finalize brand name of Federal Bank’s internet banking service.
Packaging pre-test for Gold Cup brand of AV Thomas & Co. Ltd
Periodic studies on advertising effectiveness and channel partner perception for regular clients: Paragon Chappals, Bakers Spices & Ingredients Pvt Ltd., In-shape Abdominal Binder
Was moderator for Focus Group Discussiona and investigator for in-depth interviews for studies on Eveready Janasakthi Batteries and Bata Sandak Chappals
| Phone | Date Of Joining | |
|---|---|---|
| nimal.mba[@]adishankara.[ac].[in] | 0484-2463825 | 02-05-2019 |
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