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Nimal C N
Associate Professor
Nimal C N
Areas of Interest : Marketing Management, Advertising, Branding, Event Management, Sales and Distribution Management, Digital Marketing
  • Email : nimal.mba[@]adishankara.[ac].[in]
  • Designation : Associate Professor
  • Mobile No : 0484-2463825
  • Date Of joining : 02-05-2019

A passionate academician he has an experience of over 27 years of which 9 has been in teaching and the rest in Industry. Over the years he has been an advertising and market research consultant for numerous national corporates like Federal Bank, Bata, Henko, Eveready, ICI, Bakers, TVS, AVT among others. As a brand consultant he did the promotion activities for his clients as well as set up the marketing systems including salesforce and distributors for many of them. Not surprisingly his areas of interest are promotions and branding.

Qualification Details

MBA, School of Management Studies, Cochin University of Science & Technology, IIIrd rank

BSc Physics, St Thomas College, Thrissur

 

Experience

Director, Trioka Brand Communications (Brand Consultancy), Coimbatore, 2013-19 

Senior Executive, Sales Promotion of AV Thomas & Co. Ltd., Coimbatore handling Advertising & Promotion efforts of Tamil Nadu, Karnataka, AP and Orissa., 2011-13

Head Kerala Operations, MAA Communications Bozell Ltd., Kochi, 2008-11

Assistant Professor, MBA Department, Adi Shankara Institute of Engineering & Technology, Kalady, 2005-08

Faculty, TKM Institute of Management, Kollam, resigning as Asst. Professor, 2001-05

Client Servicing, Mudra Communications Ltd., Kochi., resigning as Account Supervisor, 1995-2001

Research Executive, MODE Research Pvt. Ltd., Madras, 1993-95

Guest Faculty in Marketing and General Management Subjects at Cochin University of Science and Technology, Allama Iqbal Institute of Management, IIMK, Trivandrum & Sahrdaya Institute of Management, Kodakara

Course Director for PG Diploma in Advertising Management conducted by Advertising Club, Kochi

Freelance consultant for a number of ad agencies ilike Sobhagya Advertising Services, Ad India, Kochi, Innovations and Jelitta Publicity. and Marketing Research Agency like Sigma Research, New Delhi

Publications Details

"The Murder of A God" novel co-authored with Dr.KV Arun and published by SNAB Publications, New Delhi, 2012

"The Null Hypothesis" novel co-authored with Dr.KV Arun and published by Smashwords, 2013

“Ethics & Social Responsibility in Advertising” in Advertising Express, ICFAI University Press, September 2004

“Quality management in advertising agencies” in a compilation “Advertising Agencies” by ICFAI University Press

"A study on Factors Influencing Employees on Adoption of Digital Transformation Initiation by Employers", co-authored with Dr.Pradeep Kumar and Renjith KR, International Journal of Business Analytics and Intelligence, January 2020

Projects Undertaken

Product test for Henko Washing Powder and Zymo detergent cake

Feasibility study for Diprivan, an general anaesthetic drug of ICI.

Location selection for Adayar Bakery’s new outlet

Concept test for Sterling Resorts to fix terms and conditions

Psephology for Assembly elections in UP, MP, HP in collaboration with the Week magazine.

All Kerala study for Mathrubhumi to redesign the content of Grihalakshmi Women’s magazine

Focus Groups for consumer perception of Jayalakshmi Silks, Kochi.

Dealer perception study for Vaidyaratnam Oushadhasala, Thrissur.

Focus Groups for pre-testing concept and deciding models for Henko Stain Champion Malayalam TVC.

Study to finalize brand name of Federal Bank’s internet banking service.

Packaging pre-test for Gold Cup brand of AV Thomas & Co. Ltd.

Setting up e-portal BigShopIn, Coimbatore

Periodic studies on advertising effectiveness and channel partner perception for regular clients: Paragon Chappals, Bakers Spices & Ingredients Pvt Ltd., In-shape Abdominal Binder

Was moderator for Focus Group Discussiona and investigator for in-depth interviews for studies on Eveready Janasakthi Batteries and Bata Sandak Chappals

Short Term Courses Attended

Diploma in Journalism at Mysore University, Manasagangotri, Mysore, 1989 

Ten day workshop on Marketing Research conducted by TN Sofres MODE at Rowing Club, Kolkata, 1993

Three day workshop on Media conducted by Mudra DDB at Sariska, Rajasthan, 2000

Two day workshop on Marketing Research at TKM Institute of Management, Kollam, 2002

One week workshop on Data Analysis at IIM, Kozhikode, May 2007

Digital Marketing Basics by Digital Deepak, 2017

Fundamentals of Digital Marketing by Google Digital Garage, 2020

Google Analytics for Beginners by Google Analytics Academy, 2020