Areas of Interest : Marketing Management, Advertising, Branding, Event Management, Sales and Distribution Management, Digital Marketing
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A passionate academician he has an experience of over 27 years of which 9 has been in teaching and the rest in Industry. Over the years he has been an advertising and market research consultant for numerous national corporates like Federal Bank, Bata, Henko, Eveready, ICI, Bakers, TVS, AVT among others. As a brand consultant he did the promotion activities for his clients as well as set up the marketing systems including salesforce and distributors for many of them. Not surprisingly his areas of interest are promotions and branding.
MBA, School of Management Studies, Cochin University of Science & Technology, IIIrd rank
Research Executive, MODE Research Pvt. Ltd., Madras, 1993-95
Guest Faculty in Marketing and General Management Subjects at Cochin University of Science and Technology, Allama Iqbal Institute of Management, IIMK, Trivandrum & Sahrdaya Institute of Management, Kodakara
Course Director for PG Diploma in Advertising Management conducted by Advertising Club, Kochi
Freelance consultant for a number of ad agencies ilike Sobhagya Advertising Services, Ad India, Kochi, Innovations and Jelitta Publicity. and Marketing Research Agency like Sigma Research, New Delhi
"The Murder of A God" novel co-authored with Dr.KV Arun and published by SNAB Publications, New Delhi, 2012
"The Null Hypothesis" novel co-authored with Dr.KV Arun and published by Smashwords, 2013
“Ethics & Social Responsibility in Advertising” in Advertising Express, ICFAI University Press, September 2004
“Quality management in advertising agencies” in a compilation “Advertising Agencies” by ICFAI University Press
"A study on Factors Influencing Employees on Adoption of Digital Transformation Initiation by Employers", co-authored with Dr.Pradeep Kumar and Renjith KR, International Journal of Business Analytics and Intelligence, January 2020
Product test for Henko Washing Powder and Zymo detergent cake
Feasibility study for Diprivan, an general anaesthetic drug of ICI.
Location selection for Adayar Bakery’s new outlet
Concept test for Sterling Resorts to fix terms and conditions
Psephology for Assembly elections in UP, MP, HP in collaboration with the Week magazine.
All Kerala study for Mathrubhumi to redesign the content of Grihalakshmi Women’s magazine
Focus Groups for consumer perception of Jayalakshmi Silks, Kochi.
Dealer perception study for Vaidyaratnam Oushadhasala, Thrissur.
Focus Groups for pre-testing concept and deciding models for Henko Stain Champion Malayalam TVC.
Study to finalize brand name of Federal Bank’s internet banking service.
Packaging pre-test for Gold Cup brand of AV Thomas & Co. Ltd.
Setting up e-portal BigShopIn, Coimbatore
Periodic studies on advertising effectiveness and channel partner perception for regular clients: Paragon Chappals, Bakers Spices & Ingredients Pvt Ltd., In-shape Abdominal Binder
Was moderator for Focus Group Discussiona and investigator for in-depth interviews for studies on Eveready Janasakthi Batteries and Bata Sandak Chappals
Short Term Courses Attended
Diploma in Journalism at Mysore University, Manasagangotri, Mysore, 1989
Ten day workshop on Marketing Research conducted by TN Sofres MODE at Rowing Club, Kolkata, 1993
Three day workshop on Media conducted by Mudra DDB at Sariska, Rajasthan, 2000
Two day workshop on Marketing Research at TKM Institute of Management, Kollam, 2002
One week workshop on Data Analysis at IIM, Kozhikode, May 2007
Digital Marketing Basics by Digital Deepak, 2017
Fundamentals of Digital Marketing by Google Digital Garage, 2020
Google Analytics for Beginners by Google Analytics Academy, 2020